As product placement experts, HERO is dedicated to finding the most natural and seamless product placement integrations without compromising our client’s or production’s creative message. To that end, we have created a business system well-suited to the task. Our client base remains decidedly small. Product placement agencies boasting 60 clients or more on their rosters face a daunting task. To properly represent a client, coordinators must have an intimate knowledge of every available application of the client’s products. With a manageable roster, HERO is positioned to optimize every possible opportunity.

We also keep our clients well-informed by providing them 24/7 access to our proprietary Client Extranet, which offers up-to-the-minute reports on all projects, provides the ability to view streamed media with estimated impressions and media values, and the opportunity to create reports on the fly. Combined with semi-annual and annual result reels, our clients are never at a loss as to the activity on their account.

To respond to productions’ last-minute needs, HERO maintains an on-premise warehouse to ensure that our clients’ products are available to productions the moment they are needed. Unlike agencies that employ courier services for delivery or require production to pick up the products, HERO personally delivers. This not only ensures that our clients’ materials arrive on time, it also helps strengthen the bonds that already exist between our coordinators and production.

Our program includes negotiating the terms of fee-based product placements and promotions and protecting products from negative exposure. We take care of all legal clearances and contracts. Our careful inventory control keeps us up-to-the-minute on the whereabouts of our clients’ property.

The most important thing to know about HERO is that we’ve got an office full of happy associates and a roster of pleased clients. And that makes us feel, well, super.


Julie Weinhouse, Principal

Julie-ComicPicWhen the Los Angeles Times referred to HERO as Product Placement with a Conscience it served as validation in print for all the efforts Julie Weinhouse has made since opening the agency in 1997.  Now a well-established boutique agency handling a limited roster of national and internationally known brands, she has earned another confirmation of her ethical hard work; the majority of the clients HERO represents have been with the agency for nearly a decade.   The agency can boast delivering billions of impressions and hundreds of millions of dollars in media values to its clients.

Julie has served as the Entertainment Resources Marketing Association’s Treasurer for two terms (2003-2004), winning the second term as a write in candidate.  Though supported by an excellent team, she remains in charge of day-to-day operations, overseeing the management of all accounts, keeping her presence and influence vital.

HERO is a certified women owned business by WBENC.  Women Owned ALT URL RGB_WBE_09.07.16_v1



Steve Ochs, Principal

final so cartoonSteve has been with HERO since its inception.  An experienced show business veteran, his work as writer and producer has been seen on every major network and many cable networks as well. This behind the scenes experience offers HERO clients a great insider’s advantage.

As member of the Writers Guild of America, SAG and AFTRA, Steve has accumulated an eclectic list of credentials and insider friends.  His creative input has helped HERO clients find a place in productions that otherwise never would have known they needed them.  Steve lends his voice to all matters including company direction, branding and sales.