Modern Family (FOX):  Alex ups her already admirable do-gooder street cred with a poster promoting uber-do-gooder organization Amnesty International.

HERO has been a thriving agency since 1997 and we do not take our good fortune lightly.  To give back, we sought out Amnesty International in order to promote their good work on a pro-bono basis.  Amnesty International is a global movement that works to protect people wherever justice, freedom, truth and dignity are denied. It is currently the world’s largest grassroots human rights organization and winner of the Nobel Peace Prize.

 

Beyond securing literal superhero exposures in blockbusters like Avengers, The Amazing Spiderman, and Hancock we have exposed the cause to the mainstream through properties like 21 Jump Street, The Good Wife and Glee.

 

HERO’s creation of a relationship between Amnesty International and the Leonardo DiCaprio film Blood Diamond, resulted in co-sponsoring a Hollywood premiere / benefit at the historic Graumen’s Chinese Theatre that raised over $100,000 for the cause.