MISSION
Christmas Lights Etc. came to HERO right on time; October. The brand, which is America’s most shopped online Christmas lighting store, wanted TV exposure with name recognition to drive brand awareness and holiday sales.
GAME PLAN
With no lead time for exposure on scripted shows, HERO turned to talk shows, which shoot year ‘round. We found success with Wendy Williams and Rachel Ray. By collaborating with the shows’ set decorators, providing décor, lights and ornaments Christmas Lights, Etc. became the official brand for their holiday-themed shows.
VICTORY!
Christmas Lights, Etc. received multiple onscreen verbal mentions and logo exposure that reminded viewers that Christmas Lights, Etc. can help decorate their own homes, too.
STATS:
Social Media Impressions:  1.2M
TV Impressions: 4M
Direct Host Endorsements: 2