Birdman (Fox Searchlight): Birdman is more renowned than “Riggan Thomson” the actor and once again Riggan gets upstaged by Lumber Liquidators.
Since 2002 HERO increased awareness of Lumber Liquidators with exposures in Dodgeball, The Tooth Fairy, Extreme Makeover Home Edition, Wall Street 2, The Biggest Loser, Blog Cabin, Amazing Spiderman, Adjustment Bureau and hundreds of other productions. HERO delivered over 4 billion impressions earning an estimated ROI in the five figures. When the owner of Lumber Liquidators, Tom Sullivan, contacted HERO in 2002 he had 35 stores. Today Lumber Liquidators is a publicly traded company with 250+ stores.