Razer Computers, a world leader in gaming gear, wanted featured exposure alongside influencer talent that appealed to gamers internationally.
One of the primary reasons product placement exists at all is because the inclusion of real world brands helps to create real world environments and identify characters. Part of HERO’s service is to educate production contacts unfamiliar with Razer’s cult-like popularity. This led to placements in productions featuring hands on use with gamers, techies, geeks, professionals, hackers and creatives; the very people who use the brand in the real world.
Without any fees to productions, HERO delivered hands on exposure with perfect characters in top flight productions and lit up the Razer forums with praise from their fanatical users.