MISSION
ServiceMaster Clean is a leader in janitorial services, commercial and residential carpet and upholstery cleaning. They have franchise locations around the world. They also have a family-oriented corporate creed and a desire to have their product placement exposures communicate their services with a message via good will.
GAME PLAN
To facilitate this wish, HERO found a perfect partner in the Hollywood Christmas Parade. This nationally televised event features something more important to the brand than its cavalcade of stars; a red carpet so large it was submitted to the Guinness Book of World Records! The tie in was perfect.
VICTORY!
HERO arranged for ServiceMaster Clean to become the official carpet cleaning service of the parade. This meant onscreen video of SMC professionals cleaning the massive carpet pre-parade, an on air segment featuring the brand’s talking points and, as good karma bonus, coverage of SMC’s generous donation to Toys for Tots.
STATS:

Verbal mentions: 4

Impressions: 1.5m

Happy Tots Receiving Toys:  1,000

Seconds on Camera:  60