MISSION
Turkey Hill came to HERO in 2009 as a regional brand from Turkey Hill, PA. Their distribution was limited to Northeastern USA. They wanted exposures that would help spread their message of wholesome goodness as they grew their distribution nationally.
GAME PLAN
HERO started the brand’s program with appropriate placements in projects that took place in their local area, then had the placements expand as the brand’s distribution spread.
VICTORY!
HERO delivered early exposures within productions based in the northeast, like The Office (PA), Mad Men (NY) and One Tree Hill (NC).  As the brand grew their footprint, HERO expanded into further reaching properties like Bridesmaids, Silicon Valley and Dear White People.