Hip-hop mogul Jay-Z co-founded Rocawear, a dominant lifestyle apparel brand inspired by an urban aesthetic rooted in young men’s sportswear.  By incorporating international impulses into the Rocawear style, the brand has expanded its appeal beyond the national borders and has become a brand of international significance.  Available at department stores and specialty shops.

Demographics:  16-30

Placement Tools:  Apparel and signage.

Born in 1999